You’ve heard the term ‘tree huggers.’ How about hugging a Coke machine? In Singapore, if you hug certain Coke machines you get a free drink. The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping photos of themselves hugging the machine and being rewarded with a free can of Coke.
The Coca-Cola Company notes that the “reaction was amazing. At one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs.”
The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign.