Filmmakers are calling DogTV a new breed of television – an eight-hour block of on-demand cable TV programming designed to keep your dog relaxed, stimulated and entertained while you are at work.
To get the right footage, cameramen got on their knees and shot low and long. In production, they had to mute colors, alter sound and add music specially written for dogs.
There will be no commercials, no ratings and no reruns, although some might argue that watching a slug crawl is hardly exciting new programming.
It is doing so well in testing in San Diego that parent company PTV Media plans to offer it nationally in the next several months. Cost: 5 bucks a month.