NBC: Archery becoming a phenomenon

August 2, 2012 10:15 AM

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archery, curling, Hunger Games, olympics

(AP) – Archery is the new curling. NBC said Thursday that during the first few days of its Olympics coverage, archery was the most popular sport of any that it aired on its cable networks – bigger even than basketball. Archery averaged 1.5 million viewers when it came on TV.

NBC Sports Group Chairman Mark Lazarus attributed the interest in part to the popularity of “The Hunger Games” getting young people interested in bows and arrows. American archer Brady Ellison is also a big draw.

It is reminiscent of when recent Winter Olympics telecasts fueled an interest in curling.

http://emmillerwrites.wordpress.com/2012/08/03/biweekly-wrap-up-i-3-the-olympics/ Biweekly Wrap-up: I <3 the Olympics « Em Miller writes…

[...] Maybe the difference is the Olympics come with feature stories about each athlete’s journey to the games, and I’m a sucker for a good story. Or because the Parade of Nations hearkens to mind apocalyptic visions of a new creation, of people of every tribe, tongue and nation jubilantly gathering together (without trying to kill each other), as Rachel Held Evans noted. Or because these are games that push athletes to do their personal best or to push their bodies to their most magnificent limit — or are just cool, like curling or archery, which is the new curling, or haven’t you heard? [...]
http://emmillerwrites.wordpress.com/2012/08/02/trying-out-some-archery-to-get-to-the-point-of-the-olympics-sun-times-media/ Trying out some archery to get to the point of the Olympics (Sun-Times Media) « Em Miller writes…

[...] NBC: Archery becoming a phenomenon (kfwbam.com) [...]