Obama holds online advantage

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Obama Twitter

(AP Image)

(AP) – If the presidential election was held online, it might be a landslide for the incumbent. A new study indicates President Barack Obama has an advantage over Republican challenger Mitt Romney when it comes to the use of digital media. For example, the Pew Research Center study says Obama’s camp posted almost four times as much content during a period in June that was studied – and maintained an active presence on nearly twice as many platforms – as Romney did.

For example, on Twitter, Obama’s campaign averaged 29 daily tweets, while Romney’s campaign tweeted about once a day. Four years ago, Obama held the digital advantage over Senator John McCain when it came to reaching voters online, on mobile media and social media. And younger voters – who often use such mobile communication – broke overwhelmingly for Obama, giving him the biggest margin of victory among that age group ever recorded.

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