PR nightmare for Progressive Insurance (audio)

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The viral blog post, “My sister paid Progressive Insurance to defend her killer in court,” has caused a massive, negative social media campaign against the company via Twitter. Posts with the words “horrific, despicable, and evil” lambasted the company, which in turn responded poorly — fueling the negativity and outrage.

Rob Frankel, branding expert and consultant, explains the situation and where the company went wrong with KFWB’s Maggie McKay and Michael Shappee:

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