Campbell channels Andy Warhol for new cans
CAMDEN, N.J. (AP) – Campbell Soup is tapping Andy Warhol for another 15 minutes of fame. The world’s biggest soup maker plans to introduce special-edition cans of its condensed tomato soup bearing labels reminiscent of the pop artist‘s paintings at Target stores starting Sunday. The 1.2 million cans will cost 75 cents each.
The Campbell Soup Co.’s embrace of Warhol’s iconic imagery is an evolution from its initial reaction, when the company considered taking legal action before deciding to see how the paintings were received by the public.
Campbell has sold limited-edition Warhol-inspired cans on two other occasions, although on much smaller scales. The cans to be sold at Target will come in four color schemes and bear famed Warhol quotes.