Assessing fan reaction to NFL referee lockout (audio)

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NFL commissioner Roger Goodell emphasized in a conference call with the national media Thursday that the short-term pain of replacement officials was worth the long-term gain of an eight-year deal with the NFLRA, while noting: “We’re sorry to have to put our fans through that.”

University of Maryland professor Stephen McDaniel, a consumer psychologist who studies sports marketing and fan behavior, assessed the situation for KFWB’s Maggie McKay and Michael Shappee:

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