The 100 best global brands

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Coca-Cola retains the top spot in InterBrand’s 100 “best” brands in a list dominated by technology.

Apple moved to second from eighth place last year, while Google increased its brand value by 26 percent and overtook Microsoft for the first time in the report’s 13 year history, according to InterBrand.

The brand consultancy analyses the ways a brand “touches and benefits” an organization from business performance, influencing customer choice and the strength of the brand to command a premium price.

View the complete list.

 

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