Brewing the American Dream in L.A. (audio)

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Jim Koch, founder of The Boston Beer Company and Samuel Adams beer

Jim Koch, founder of The Boston Beer Company and Samuel Adams beer. (AP photo)

On Tuesday, October 16, Samuel Adams’ Brewing the American Dream will give LA-area craft brewing and food service business owners a chance to get “speed coaching” and learn how to score a loan of up to $25,000 to help them launch their ventures.

Jim Koch, founder of Samuel Adams Beer who launched Sam Adams 28 years ago in his kitchen, launched the $2 million nationwide initiative for craft brewer and food service owners to get the help that he never got including information on: Marketing and E-Commerce; Packaging; Sales and Distribution; Business Financing; and Legal Advice for New Businesses—as well as information on how to secure a Samuel Adams BTAD mini-loan of $500-$25,000.

The event will run from 5:30-8:30 p.m. at the Grace E. Simons Lodge, 1025 Elysian Park Drive (near Dodger Stadium).

Listen to Jim discuss the event with KFWB’s Maggie McKay and Michael Shappee:

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