Romney ad advantage doesn't tell the whole story

View Comments
Political TV ads

AP image

NEW YORK (AP) – Independent groups supporting Republican Mitt Romney have helped him match or even exceed President Barack Obama’s TV ad spending in dozens of media markets in battleground states. But Obama is still getting more value for his money with his ads.

The reason? Under federal law, stations must offer presidential campaigns a discounted price to run their spots in the two months leading up to Election Day. In some cases, that means Obama pays almost half as much for an ad.

An Associated Press analysis of presidential campaign advertising data since April found that pro-Romney spending has exceeded pro-Obama ad spending by at least $65 million across the eight states expected to decide the election.

Those states are Colorado, Florida, Nevada, New Hampshire, North Carolina, Ohio, Virginia, Iowa and Wisconsin.

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 28,151 other followers