Google has launched AMBER Alerts to it’s Google Public Alerts platform, which is designed to provide relevant-to-the-user emergency alerts. The AMBER Alerts are coordinated by the National Center for Missing and Exploited Children.
The AMBER Alerts will appear in Google Search or Maps when the user searches for related information in a location where a child has recently been abducted and an alert issued. Targeted searches for a specific situation will also display the alert.
The AMBER Alert will display information about the abducted child and other pertinent details that are known, such as the make and model of the vehicle involved and the identity of the abductor.
Google says it is working to add the service to other countries, and will continue to explore ways to use technology to improve child protection.