NEW YORK (AP) — A new movement has taken off to honor the 26 people killed at a school in Newtown, Conn.

The campaign sparked from a question NBC News correspondent Ann Curry asked herself after Friday’s massacre at Sandy Hook Elementary School: “What can I do?”

The answer she arrived at was performing 26 acts of kindness. On Sunday, she shared that suggestion on social media, inviting everyone to join her.

By Wednesday, the hashtag “26acts” was trending on Twitter, and a “26 Acts of Kindness” Facebook page had exceeded 17,000 likes.

The social media sites describe acts of kindness directed toward members of the Newtown community, as well as to others across the nation and even globally.

The movement is a way to “help heal us all,” Curry wrote on the NBC News website.