The growing popularity of online shopping continues to put pressure on traditional retailers. Target today announced it will match prices customers find on identical products at select online rivals year-round. The online list includes Amazon.com as well as the websites of Wal-Mart, Best Buy, Toys R Us and Babies R Us. The moves follow a disappointing holiday shopping season for Target.

MarketWatch Consumer Reporter Quentin Fottrell spoke about it with KFWB’s Maggie McKay and Michael Shappee: