Ann Greenberg on Business Rockstars
Today on Business Rockstars, Ken Rutkowski interviews Ann Greenberg, an incredible entrepreneur and longtime proponent of co-creative, interactive, and immersive forms of entertainment. A pioneer in the online world, Greenberg has been awarded over a dozen U.S. and international patents in the entertainment technology sector.
Greenberg is the founder and CEO of Sceneplay, Inc., a social participation platform that crowdsources the creation of branded content with a unique video creation engine. She also serves as mentor to select organizations, including SparkLabs, Korea’s first accelerator.
In 1998, Greenberg co-founded Gracenote, the world leader in metadata services. Gracenote’s Automatic Content Recognition service is licensed by tens of thousands of companies and is embedded in over a billion devices in the automotive, consumer electronic and software sectors, serving hundreds of millions of users. Example licensees include: iTunes, Pandora, Spotify, Google Music, Mercedes, BMW, Ford, Honda, and Nielson Media Sync. Gracenote was the world’s first crowdsourced company and was sold to Sony in 2008 for $260M+. At Gracenote, Greenberg served as SVP Marketing and Business Development and led intellectual property development.
Prior to founding Gracenote, Greenberg co-founded ION, the world’s first interactive label. A joint venture with Bertelsmann, ION invented Enhanced CDs and early interactive cinema systems based upon Greenberg’s inventions. Working with BMG, Sony, Philips, Microsoft and Apple, ION wrote the Blue Book standard a disc format that fused multimedia and standard audio CDs. Ms. Greenberg served as ION’s Executive Vice President, and produced ION’s products from artists including David Bowie, Brian Eno, Primus, The Residents and Todd Rundgren. Prior to ION, Greenberg headed marketing for the Edward R. Pressman Film Corporation, whose over 75 films include both box office and Academy Award winning hits.