AUSTIN, Texas (AP) — Texas Gov. Rick Perry is airing radio ads in California to convince companies there to relocate to the Lone Star state.

A public-private marketing partnership called TexasOne is paying for the 30-second advertisement that touts the state’s low taxes and industry-friendly regulations along with strict limits on lawsuits.

In the ad, Perry says that he hears “building a business in California is next to impossible.” He calls on California businesses to “come check out Texas.”

The ads will air in the San Francisco, Sacramento, Los Angeles, Inland Empire and San Diego media markets for a week.

Perry regularly travels to California to convince companies to move their operations to Texas. The governor likes to brag that Texas has the fastest growing job market in the nation.