Job seekers turn to Pinterest to showcase ‘living resume’

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L.A.'s Afternoon News: Maggie McKay and Michael Shappee
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The social media site Pinterest is known for its eye-appealing recipes, wedding pictures and DIY projects – and it’s also becoming a place for pinners to market themselves professionally.

Sarah Gubara of Baltimore, Md., describes her Pinterest boards as a “living resume,” a place where she can show off her accomplishments and her interests. One of her boards includes articles she has written, but the rest are mostly personal: wedding ideas and places she’d like to travel.

Self-branding on Pinterest can be tricky, however, as the site rewards being personal. But branding expert Maria Elena Duron, founder of marketing firm Buzz to Bucks in Midland, Texas, says that allows employers to get a better read on applicants’ personalities and whether they would be a good fit.

Cathy Taylor, social media insider of Mediapost tells Maggie and Michael what Pinterest is and how it’s  raising the bar for some job seekers.

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