Today on Business Rockstars, Ken Rutkowski talks with 1-800-DENTIST co-founder Fred Joyal. A leading expert in dental consumer marketing, he is the author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth.
Fred Joyal is an entrepreneur who partnered with Gary Saint Denis in 1986 to form the successful dental referral service, 1-800-DENTIST. Today he serves as the CEO of Futuredontics, Inc., which operates 1-800-DENTIST as well as several other brands, and is regarded as one of the world’s leading experts on dental consumer marketing.
Joyal is widely regarded as one of the leading experts in dental consumer marketing. He writes regular articles for industry trade magazines on the subjects of marketing and advertising, and he has authored two detailed whitepapers and a book on dental marketing. Joyal is also highly sought after as a lecturer and has given marketing talks at many dental trade shows and seminars. In addition, Joyal operates GoAskFred.com, a complimentary website where he answers dental marketing questions submitted by dentists and provides free marketing tips to dental professionals. It includes a monthly blog and a series of short marketing videos.
In 2009, Joyal wrote and published Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, a book that draws from his two decades of marketing experience to explain the importance of dental practice marketing. It has since gone in for a second printing and has received much acclaim from industry professionals including Dr. Howard Farran, the publisher of Dentaltown, who wrote, “If you are looking for a way to maximize your advertising results and get your whole team working together with the right marketing mindset, you need to read Fred’s book. I personally can’t imagine any practice not gaining significant insight from it.”