Today on Business Rockstars, Ken Rutkowski talks with serial entrepreneur Pooneh Mohajer, who co-founded Hard Candy, a color cosmetics company that rapidly grew to produced sales of $10,000,000 in less than 24 months. After selling Hard Candy to Louis Vuitton Moët Hennessy in 1999, she started the global lifestyle brand, tokidoki.
Pooneh Mohajer, COO and Co-Founder of tokidoki, is a serial entrepreneur at heart. Tokidoki is her third company to date. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative Company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with evergreen brands such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Sephora, Marvel and others.
Pooneh loves entrepreneurship and all the challenges of running a business. She also co-founded Hard Candy Inc., a color cosmetics Company that revolutionized the nail enamel and cosmetic industries worldwide with innovative products. Hard Candy’s explosive growth produced sales of $10,000,000 in less than 24 months. In 1999, Pooneh successfully sold Hard Candy Inc. to LVMH, Moët Hennessy Louis Vuitton SA, an international luxury goods conglomerate. Her abilities are multifaceted ranging from strategic marketing to product and brand development to overall corporate strategy, including high-level contract negotiation, corporate structuring, and financial operations.
After Hard Candy and before tokidoki, Pooneh co-founded Creative Branding & Design, LLC dba damnBRAND which was a full service ecommerce management firm focused on partnering with fashion, beauty and lifestyle brands. Client-partners included Oliver Peoples, Smashbox Cosmetics, Trina Turk, Bisou Bisou, Hot Kiss, Philip B, ABS by Allen Schwartz, and Black Eyed Peas. damnBRAND provided a complete outsourced solution for its clients’ online operations including design and development of online stores, hosting, merchandise selection, digital imaging, online merchandising, secure order transactions, inventory management, order fulfillment, returns processing and customer service.
Pooneh received her Juris Doctor from California Western School of Law in 1994. She also received a BA from Vanderbilt University in 1987. She has been a member of EO, Entrepreneurs’ Organization, since 1996, having previously served on its LA Chapter Board. EO is a premier, peer-to-peer, global community, network and resource for entrepreneurs with over 8,000 members in chapters around the world.