LA ranks 6th among “Most Superficial Cities in America”

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Maggie and Michael sound bite

A relationship may last a lifetime, but the first impression only takes seconds to determine—that is, in the online dating world. conducted a national study to determine which cities are quickest to judge dating potential. Utilizing Google Analytics, discovered that it only takes 10.4 seconds for Los Angeles natives to decide whether to contact or dismiss the opposite sex.

KFWB’s Maggie McKay and Michael Shappee spoke with Leroy Velasquez, manager public relations at InfoStream Group, for more information:

The website also polled a sample of 3,401 Los Angeles-based members (1,123 males and 2,278 females) and asked to rank which of the 20 total qualities in an online dating profile they valued most when browsing. LA’s top five determining factors (in order of importance) were Profile Picture, Occupation, Body Type, Income, and Age.

“Los Angeles members clearly value physical appearance above all other profile information,” says Brandon Wade, Founder and CEO of “One cannot possibly determine dating potential in only 10.4 seconds. Evidently, superficial factors such as looks and income influence attraction when Los Angeles members browse profiles.”

The 10 Most Superficial Cities in America (According to Avg. Browsing Time)

1.) Salt Lake City, UT – 7.2
2.) Portland, OR – 7.7 Seconds
3.) Houston, TX – 8.3 Seconds
4.) Chicago, IL – 8.6 Seconds
5.) Washington, D.C. – 9.8 Seconds
6.) Los Angeles, CA – 10.4 Seconds
7.) Louisville, KY – 11.5 Seconds
8.) Miami, FL – 12.1 Seconds
9.) New York, NY – 13.2 Seconds
10.) Dallas, TX – 13.7 Seconds

LA’s survey results indicate a strong preference for attractive, wealthy individuals. But according to Wade, gives members the opportunity to date attractive members based on their generosity, thus evening out the “playing field” for the introverted or less attractive.

“Keep your profile simple, yet significant,” says Brandon Wade. “Online-daters have a short attention span, so your content should be clear and concise. Rather than share your life story, leave room for the imagination.”

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