The Los Angeles Kings and the Kings Care Foundation have raised a franchise-record $1.5 million during the 2012-13 season through a series of fundraising events and opportunities culminating in an unprecedented year of monetary assistance to local charities and organizations in need, the club announced last night.
In January, the Kings — in a joint effort with McDonald’s – announced they would donate $1 million to local charities as a special “Thank You” to the city of Los Angeles for its support this past calendar year. The announcement was made at STAPLES Center by team officials including our players.
Some of the more notable recipients of support include: Ronald McDonald House, Children’s Hospital Los Angeles, Boys and Girls Club of America, City Year Los Angeles, Reading is Fundamental and Cystic Fibrosis Foundation.
“Everybody associated with our organizations takes great pride in this effort and this accomplishment,” said Kings President, Business Operations Luc Robitaille. “We have always believed it is important to not only make a significant commitment back to our community but to help facilitate a sizeable charitable effort that everybody can get behind. And that is what happened – our players, our fans and our partners all got behind this and that is why it succeeded.”
To support this commitment, the Kings Care Foundation spearheaded fundraising initiatives in several categories, including special auctions and fan-friendly events. Among the highlights was a unique Kings Stanley Cup Championship ring auction. One ring was auctioned or raffled off by four different charities so that our fans could support the cause of their choice. A fifth ring was handled and supported by the Kings Care Foundation.
Kings players on the whole stepped up to support the initiative and were very active in the program. Anze Kopitar and Drew Doughty donated tickets as part of a special ticket program; captain Dustin Brown donated money for each on-ice hit as part of a special Hit Tracker; and Jonathan Quick, the Conn Smythe Trophy winning goalie, donated $500 per win from his 326 Foundation.