Today on Business Rockstars, Ken Rutkowski talks with Tony Horton, the creator behind P90X® - the best selling fitness program in America. Over the past 25 years, he has inspired and motivated people all over the world by sharing his fitness expertise with professional athletes, sports teams, television and film stars, recording artists and 4 million plus people.
Tony Horton changes lives with the perfect mix of physical fitness routines, encouragement, humor, discipline and fun. His specialties includes weight/resistance training, cardiovascular/aerobic training, advanced stretching, yoga, boxing and kickboxing, plus circuit, cross and interval training and post-rehabilitation training. Using his personally developed Muscle Confusion techniques, his methodology allows individuals to reach their fitness goals, prevents plateaus and, most importantly staves off boredom from the same old workouts.
Tony released his book “Bring It,” and “Crush It,” with Rodale Books. Tony has been featured in numerous national publications including Men’s Fitness, Fitness, SELF, The New York Times (cover page of Sunday Business Section), Wall Street Journal (front page), Women’s Health, People, LA HEALTH, ESPN, Washington Post, Washington Examiner, Politico, LA Times and Military Times. His National Television appearances include the Today Show, Good Morning America, CNN, A&E, NBC, CBS, FOX, TV Guide Network and many more.
His training techniques have produced amazing results for TV celebrities such as; “Twilight’s” Taylor Lautner, “The Old Spice Guy” Isaiah Mustafa, “Extra’s” Mario Lopez, “ESPN’s” Erin Andrews, “Without a Trace’s” Poppy Montgomery and Roselyn Sanchez, “Brothers and Sisters” star Rob Lowe, Sean Connery, Shirley MacLaine, and the list goes on. Music celebrities such as Bruce Springsteen, Usher, Tom Petty, Billy Idol, Annie Lennox, Sheryl Crow and Pink credit Tony for their on-stage energy. Athletes like David Akers, Carl Banks, Michael Strayham, Ray Allen, Stuart Scott, Rick Fox, and Mike Tyson all use P90X.
P90X has consistently been the # 1 fitness product/infomercial for 7 years running. His Ten Minute Trainer program is quickly becoming as popular as P90X. Tony’s long awaited P90X2 program launches in the forth quarter of 2011.
Tony has also worked pro bono with the Pentagon and Armed Forces Entertainment on three “Ripped and Ready” tours to Italy, Japan, Bosnia, Kosovo and Germany. All four branches of the military are using P90X. Tony has the support of some of the highest-ranking Generals who swear by the strength P90X has given their troops to do their jobs. He also regularly travels to Capital Hill to train members of Congress. Aaron Schock (cover of Men’s Health), Paul Ryan, Heath Shuler and Kevin McCarthy are just a few of the members who use P90X.