Cadillac: Not just for geezers anymore

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Maggie and Michael sound bite

When you think Cadillac, do you think grandparents car or hot, young, hip vehicle? In 2011, the average age of a Cadillac buyer was 57,  compared to an industry average car buyer of 51.

So why now are the cars so much more popular with a very different demo? WWJ in Detroit, Automotive Reporter Jeff Gilbert tells Maggie and Michael why younger drivers are attracted to the new Cadillac.

More:

  • Sales rose 38% for the first five months of 2013, the brand’s largest sales increase since 1976, making the 110-year-old brand the fastest growing major automotive brand in the U.S.]
  • In 2011, the average age of a Cadillac buyer was 57, the average age of a Cadillac buyer was 57, compared to an industry average car buyer of 51.
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