Today on Business Rockstars, Ken Rutkowski talks with Jon Taffer, an award-winning hospitality expert, highly respected management guru and top-rated television personality with nearly decades of vast experience. His renowned method of Reaction Management® has become the industry gold standard, saving literally thousands of bars and restaurants as proven weekly on his hit Spike TV series “Bar Rescue.”
Founder and Chairman of Taffer Dynamics, a world-renowned hospitality consulting and business services firm, he concurrently serves as president of Nightclub and Bar Media Group, which operates the Nightclub & Bar Convention and Trade Show in Las Vegas and its related websites. This summer Taffer will oversee the debut of On the Rocks Las Vegas, the largest-ever nightlife festival (“an adult Spring Break”) running three days, July 12-14, with one-price access to 22 Clubs & events throughout Las Vegas. As the founder of the Nightclub & Bar brand, Taffer himself has elevated the hospitality industry, touching hundreds of thousands of venues worldwide.
Taffer’s unrivaled expertise and oversize personality have also been embraced by television audiences. Currently in its third season, with its fourth debuting in October 2013, Spike TV’s “Bar Rescue” spotlights Jon Taffer as he counsels struggling establishments on every aspect of their business – from design to dining, cost management to human resources. Serving as Host and Executive Producer, Taffer has led “Bar Rescue” to the highest demographic ratings in the network’s history and its highest female viewership. Taffer is also the Executive Producer and host of “Hungry Investor” a new pilot for Spike TV currently in the works in light of the network’s desire to have two Taffer shows running simultaneously.
As the world’s leading consultant and development adviser to major restaurants, nightclubs and hotels, Taffer has rolled his expertise into a forthcoming book, Raise the Bar: An Action-Based Method for Maximum Customer Reactions (Amazon/Harcourt Brace). Set to publish October 8, 2013 the 240-page guide distills his secrets for running a successful hospitality business based on Reaction Management®, the strategy Taffer developed and uses on every episode of “Bar Rescue,” designed to create the most compelling customer experience in any venue: from the seediest dive bar to the hottest nightclub.
Two-time winner of the Bar Operator of the Year award, as well as Property of the Year, Taffer is one of only six inductees into the Nightclub Hall of Fame and has received the only Legendary Leadership Award in the history of the industry, among a myriad of other honors. Jon Taffer is also a coveted keynote speaker at a breadth of major industry conventions and events, including those for TGI Friday’s, The Ritz-Carlton Hotels and National Restaurant Association.