Pictures of teenage boys sporting “pregnant” bellies are part of Chicago’s new eye-catching teen pregnancy prevention campaign.
It aims to “spark conversations among adolescents and adults on the issue of teen pregnancy and to make the case that teen parenthood is more than just a girl’s responsibility.
The ads are on public transit buses, trains, platforms and bus shelters throughout the Windy City.
Organizers of the campaign say they are specifically targeting areas around high schools and communities where teen birth rates are highest.
Photos of the “pregnant” boys were first used during a similar initiative in Milwaukee, Wis.
The Chicago ads feature the slogan, “Unexpected? Most teen pregnancies are,” and they direct teens to a website that provides information about sex, relationships and contraception: Be You Be Healthy.