Zesty man over the top for One Million Moms
Kraft Foods’ new “Let’s Get Zesty” campaign features a naked male model partially covered to promote the brand’s Italian Zesty Dressing. The two-page spread in People Magazine among other places raised the ire of the group One Million Moms.
In its Facebook post the group notes, “A person has to look closely to see the item the company is marketing because the salad dressing bottle is so small next to the male model, picnic basket and other food items. There is also a small Kraft logo in the upper corners with the words ‘Silverware Optional – Let’s Get Zesty.’”