Today on Business Rockstars, Ken Rutkowski talks with internet entrepreneur Jake Winebaum, who currently serves as Founder and Chief Executive Officer of Brighter.com, a simple, free alternative to dental insurance that makes quality dental care affordable. Prior to founding Brighter.com, he served as Founder and Chief Executive Officer of Business.com, a leader in the online business-to-business commercial search space that has been recognized in the “Inc. 500″ and BtoB magazine’s “Media Power 50.” Winebaum sold the company to R.H. Donnelley in August 2007.
Business.com was one of the successful companies launched by eCompanies, the internet incubator that Jake Winebaum co-founded with EarthLink founder Sky Dayton. The privately held company launched and financed several other successful companies, including LowerMyBills.com, which was purchased by Experian in 2005; JAMDAT Mobile, which went public and was then purchased by Electronic Arts in 2005; Boingo Wireless which went public in 2011, and USBX, which was sold to Imperial Capital.
From 1991 to 1999, Jake held several senior executive posts at The Walt Disney Company overseeing Disney.com, ESPN.com, ABCNews.com, ABC.com and Family.com. During his tenure with Disney, Winebaum founded FamilyPC Magazine and led the team that developed and executed the expansion of the Disney brand onto the Internet beginning in 1994. He became President of Disney Online in 1995 and later Chairman of the Disney Internet Group.
In 1991, Winebaum founded FamilyFun Magazine, an early success and was named one of AdWeek’s top five magazines of 1992. Winebaum served as President, Editor and Publisher of both FamilyPC and FamilyFun publications and later sold FamilyFun to The Walt Disney Company in 1992.
Prior to FamilyFun, Winebaum was Senior Vice President at U.S. News & World Report, where he was instrumental in the development of a series of special issues, including ‘U.S. Best Colleges.’ Winebaum began his professional career at Fortune Magazine and Time Magazine.
Winebaum’s expertise and contributions to the Internet industry have been \recognized by Time Magazine, awarding him a place in the Top 50 Cyber Elite and Wired Magazine, which named him one of the Wired 25, in addition to the Los Angeles Venture Association, which inducted him into its Hall of Fame in 2010. He currently serves on the board of Gigya, Vision to Learn and Child Obesity 180.
Always an avid athlete, Winebaum continues to enjoy competitive endurance cycling, running events and Masters Ski racing. Winebaum is a Dartmouth College graduate and currently resides in Los Angeles, CA with his wife Cindy Winebaum and their two children.