CBS rejects Time Warner’s a la carte proposal

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Time Warner Cable CEO Glenn Britt is offering to end a four-day blackout of CBS stations, saying the cable operator would allow CBS to sell its stations’ signal “a la carte” to consumers instead of being packaged with other channels.

In a letter to CBS President Les Moonves, Britt says the method would “allow customers to decide for themselves how much value they ascribe to CBS programming.”

CBS’s response calls the proposal “a sham — a public relations vehicle designed to distract from the fact that Time Warner Cable is not negotiating in good faith.  Anyone familiar with the entertainment business knows that the economics and structure of the cable industry doesn’t work that way and isn’t likely to for quite some time.”

The dispute is over fees Time Warner Cable pays to CBS.  

After failing to reach an agreement Friday afternoon, Time Warner blacked out CBS stations and the Showtime Cable Network to 3.2 million customers in Los Angeles, New York and Dallas-Fort Worth and several other markets.

KFWB News Talk 980 is owned by CBS, but operated by the KFWB Asset Trust.

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