LA Cancer Challenge on Oct. 27 with Halloween theme

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Photo credit: L.A. Cancer

Photo credit: L.A. Cancer

To help kick-off Pancreatic Cancer Awareness Month in November, the Hirshberg Foundation for Pancreatic Cancer Research will host the 16th Annual L.A. Cancer Challenge (LACC) Halloween-themed charity race. Sponsored by the Hirshberg Foundation for Pancreatic Cancer Research, the LACC is a 5K/10K walk/run featuring family-fun and healthy activities.

Highlights of the LACC will include special performances by teen girl pop group, Urban Xtreme and Genevieve Goings from Disney Junior Channel’s “Choo-Choo Soul.” In addition, there will be a Health & Fitness Expo, Halloween Kid Zone with pumpkin decorating, Halloween Costume Parade, raffles and a delicious pancake breakfast for $5.00 per person. Nearly 4,000 men, women and children of all ages are expected to attend with many of them dressed in festive Halloween costumes.

To date, the LACC raised over $4.4 million dollars for pancreatic cancer research. The Hirshberg Foundation is dedicated to finding a cure for pancreatic cancer and improving early detection methods.


  • An estimated 45,220 Americans will be diagnosed with pancreatic cancer this year and over 38,000 will die from the disease.
  • Pancreatic cancer has the highest mortality rate of all major cancers.
  • The average life expectancy after diagnosis with metastatic disease is just three to six months.
  • A few risk factors for developing pancreatic cancer are: family history of the disease, smoking, age and diabetes.
  • Pancreatic cancer is a leading cause of cancer death largely because there are no detection tools to diagnose the disease in its early stages when surgical removal of the tumor is still possible.
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