New Graceland owners discussing upgrades

ADRIAN SAINZ, Associated Press
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A memorial to Elvis Presley is displayed outside Graceland, Presley's Memphis, Tenn. home on Aug. 15, 2012. (AP Photo/Mark Humphrey, File)

A memorial to Elvis Presley is displayed outside Graceland, Presley’s Memphis, Tenn. home on Aug. 15, 2012. (AP Photo/Mark Humphrey, File)

MEMPHIS, Tenn. (AP) — An executive with the company that purchased Elvis Presley’s intellectual property says it is discussing ways to expand the rock and roll icon’s brand and potential upgrades to the Graceland tourist attraction.

Nick Woodhouse, president and chief marketing officer of Authentic Brands Group, says that’s the company’s status as a marketer of icons like Marilyn Monroe put it in a good position to expand the Elvis brand’s worldwide presence.

Authentic Brands last week bought Presley’s licensing and merchandising rights from CORE Media Group and is partnering with the founder of another company to operate Graceland.

Authentic Brands now controls the use of Presley’s music, photos, movies, television appearances and performance specials.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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