Twitter to take users’ tweeted questions for 4Q
NEW YORK (AP) — Twitter will take tweeted questions during its conference call discussing its first financial report as a public company on Wednesday afternoon.
Anyone will be able to ask a question using the hashtag #TWTRearnings. Of course, not every question will get answered.
Twitter’s investor relations team will scan the questions, and the ones that make the cut will be interspersed in the call’s question and answer period, said spokesman Jim Prosser.
“They’ll be looking first and foremost for quality questions, as well as ones that speak to areas that haven’t already been addressed by other questions,” he added.
The Securities and Exchange Commission lets companies use social media for announcements, as long as they tell investors where such information will be posted. Rather than host conference calls on the phone, for example, Netflix Inc. and Yahoo Inc. discuss results in video chats.
Analysts polled by FactSet expect Twitter to post a loss of 2 cents per share on revenue of $218.1 million for the October-December quarter.
Sterne Agee analyst Arvind Bhatia thinks investors expect a “substantial beat” when it comes to Wall Street’s expectations. The analyst, who has a “Neutral” rating on the stock, says he likes the Twitter platform and believes in the company’s prospects, but the stock is expensive.
Investors will be watching for growth in user numbers and in how much people use Twitter. The latter is measured by timeline views, or how often people look at Twitter feeds. Bhatia expects total timeline views to increase by 6 percent from the July-September quarter and 44 percent from the end of 2012, to 168.7 billion.
Advertising revenue per thousand timeline views will also be a key figure. This metric shows how much money the company is making from all the people using Twitter. Bhatia expects the figure to be $1.06, up from 97 cents in the third quarter.
San Francisco-based Twitter Inc. went public last November. It had set a price of $26 for its initial public offering. The stock soared on its first trading day on Nov. 8, closing at $44.90, up more than 70 percent. In afternoon trading Wednesday, shares slipped 3 cents to $66.29.
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