Olympics get Sunday ratings gold, Beatles bronze

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Feb. 7, 1964: The Beatles, from left, Ringo Starr, John Lennon, Paul McCartney and George Harrison arriving in New York at John F. Kennedy airport. (AP Photo, File)

Feb. 7, 1964: The Beatles, from left, Ringo Starr, John Lennon, Paul McCartney and George Harrison arriving in New York at John F. Kennedy airport. (AP Photo, File)

NEW YORK (AP) — Clearly, there’s room for Beatles, zombies and Olympic athletes on the same night of television.

NBC’s Sunday night Olympics coverage reached 26.3 million viewers, essentially even with the 26.4 million who watched the first Sunday in Vancouver four years ago.

A CBS special about the 50th anniversary of the Beatles’ performance on the “Ed Sullivan Show” with performances by Paul McCartney and Ringo Starr was seen by about 14 million people. The 15.8 million that watched “The Walking Dead” was its second biggest audience ever while “Downton Abbey” held up with 6.7 million.

One clear cultural difference: Nielsen says “The Walking Dead” was mentioned in 1.2 million tweets, while the Beatles special hit 260,000 tweets.

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Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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