AARP launches travel website for 50+crowd
AARP, the nonprofit membership organization for people age 50 and older, has launched an AARP Travel website that includes an interactive Trip Finder that uses a series of visual questions to help travelers choose an appropriate destination.
In announcing the new website, AARP noted that the U.S. Bureau of Labor Statistics pegs the personal travel budget for travelers age 50 and above at over $120 billion per year. AARP also shared highlights from its own online travel survey, which found that:
Americans in the demographic every year take about six overnight, nonbusiness trips of at least 50 miles from home;
Eight in 10 of this group use websites to plan as well as book personal travel;
These travelers spend about 30–36 hours per year planning personal trips online but would prefer to spend about half as much time planning; and
The age group spends about 18 hours per year online booking personal travel but would prefer to spend about 12 hours per year (at least an hour less per trip) booking.