Secret consumer scores threaten privacy; used to predict behavior
Big Data is secretly scoring you. A new report shows that they have been tracking your every move and making certain judgements about you for years.
Co-author of this scary report, Pam Dixon with the non profit World Privacy Forum, says there is so much information out there on all of us its hard to imagine. She says its a by-product of the age we live in where all of us give off “digital exhaust.” Michael spoke with her:
The insurance industry has been using this stuff for some time to set rates, higher of course, if you’re deemed a risk via your digital exhaust.
The World Privacy Forum offers a step-by-step process to mitigate some of the information on you at their website: http://www.worldprivacyforum.org/2014/04/wpf-report-the-scoring-of-america-how-secret-consumer-scores-threaten-your-privacy-and-your-future/