‘Pop-up dinner’ concept invites attendees to help pick next chef
Dinner Lab is a business that hosts “pop-up dinners” for members that occur in temporary locations and feature inventive menus for a limited number of people. Members pay $175 a year for access to the dinners and $95 per ticket to attend one, which tend to sell out quickly.
Dinner Lab CEO Brian Bordainick says chefs can try out their fare and get feedback from diners to tweak things more to their culinary desires.
Starting in mid-April, Dinner Lab will host hundreds of dinners in 10 cities during which 10 chefs will compete to become an upcoming restaurant’s chef.
At the events, guests will submit feedback and judge the food. Dinner Lab will use the information to select the location and chef for a new restaurant.
Sign up at Dinner Lab.
Watch their video to learn more: