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How to define your brand

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Maggie and Michael sound bite
Karen Leland, president of the Sterling Marketing Group.

Karen Leland, president of the Sterling Marketing Group.

The ranks are growing among women entrepreneurs but many may not know where to turn for help in figuring out how best to brand themselves and their ideas.

Karen Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEOs, businesses and teams develop stronger business and personal brands.

She explains her approach, the Modern Marketing Pyramid, in this conversation with Maggie and Michael at the California Women’s Conference:

#BetterTogether

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