True stories from victims of smoking featured in new campaign
Amanda confesses her smoking caused her baby to be born prematurely. Felicita shows her bare gums — smoking cost her all her teeth at age 50. Rose is ravaged by surgery, chemotherapy and radiation for lung cancer.
The Centers for Disease Control and Prevention launched a new ad campaign Tuesday seeking to scare people off smoking by highlighting true stories about its ravages. At the same time CDC released new estimates showing 21.3 percent of U.S. adults used a tobacco product every day or some days, 19 smoke daily and 0.5 percent use e-cigarettes.
The CDC estimated its last round of ads, in 2012, helped 100,000 people kick the habit. Terrie Hall, who starred in them, died last September at 53.
Preview the ads here: