Marketing and Advertising

A burger and fries at a Burger King. (AP Photo/LM Otero, File)

Burger King scrapping ‘Have It Your Way’ slogan

NEW YORK (AP) — Burger King is scrapping its 40-year-old “Have It Your Way” slogan in favor of the more personal “Be Your Way.” The chain says the new tag line will roll out across […]

05/19/2014

In this Sept. 24, 2013, photo, Sheryl Sandberg, the Chief Operating Officer of Facebook, speaks at the Clinton Global Initiative in New York. (AP Photo/Mark Lennihan, File)

Facebook plans campaign to ‘friend’ small business

NEW YORK (AP) — Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals. Sheryl […]

05/07/2014

A scene from one of two new TV ads Butterball is launching. (AP Photo/Butterball)

Turkey fans are ‘Turketarian’ in Butterball’s ads

NEW YORK (AP) — Are you a “Turketarian”? Trying to get the word out that Butterball makes more than just the big bird on Thanksgiving Day, Butterball is launching two TV ads that showcase its […]

05/07/2014

A photo from the “Pick Them Back Up ad.” It'’s a part of theThank You Mom” campaign, showing moms supporting young athletes when they fall down. (AP Photo/Procter & Gamble)

Going for gold: Olympic ad winners and losers

NEW YORK (AP) — The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves. Just like there are medals handed out during the […]

02/20/2014

Fred Joyal

Fred Joyal on Business Rockstars

Today on Business Rockstars, Ken Rutkowski talks with 1-800-DENTIST co-founder Fred Joyal. A leading expert in dental consumer marketing, he is the author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth.

03/19/2013

branding

Branding for Startups: Tell a Great Story

Storytelling is one of the oldest human ways of sharing experiences, creating emotional connections and transferring important information. There are countless examples of the pivotal role it’s played in almost all human systems.

02/11/2013

'Unfinished Business' explores advertising

This Sunday on Unfinished Business Betsy and Renee are joined by Pandora‘s CMO Simon Flemming-Wood who discusses the unique attributes of Pandora in the context of advertising and user-programmed entertainment. Doug Baxter, the President of […]

08/05/2012