Marketing and Advertising
NEW YORK (AP) — Burger King is scrapping its 40-year-old “Have It Your Way” slogan in favor of the more personal “Be Your Way.” The chain says the new tag line will roll out across […]
NEW YORK (AP) — Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals. Sheryl […]
NEW YORK (AP) — Are you a “Turketarian”? Trying to get the word out that Butterball makes more than just the big bird on Thanksgiving Day, Butterball is launching two TV ads that showcase its […]
NEW YORK (AP) — The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves. Just like there are medals handed out during the […]
Today on Business Rockstars, Ken Rutkowski talks with 1-800-DENTIST co-founder Fred Joyal. A leading expert in dental consumer marketing, he is the author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth.
Storytelling is one of the oldest human ways of sharing experiences, creating emotional connections and transferring important information. There are countless examples of the pivotal role it’s played in almost all human systems.
This Sunday on Unfinished Business Betsy and Renee are joined by Pandora‘s CMO Simon Flemming-Wood who discusses the unique attributes of Pandora in the context of advertising and user-programmed entertainment. Doug Baxter, the President of […]